SAMSUNG ADVERTISEMENT ANALYSIS

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Size of advert
In a newspaper varied sort of advertisements are given of varied size like 0.25, 0.5, whole page and double page spread. A whole page advertisement on the front page of the newspaper is given about the product. Double page spread advertisement is quite different from a whole page advertisement because in this a product is advertised on two front pages of the newspaper. This form of advertisement is used in the newspaper when firm intendS to provide extensive information about its product. 0.25 and 0.5 are the small space in which advertisement is given (Double page spread., 2020). Image size of Samsung advertisement on The Guardian Newspaper is 0.25. In order to create this advertisement Samsung comes in contact with ad company Starcom which prepare a plan about the way in which phone foldable display mechanism can be shown more clearly on The Guardian Newspaper. In The Guardian in varied formats advertisement can be given like Cascade and Sidewinder. Launching from a billboard unit the cascade creates a flowing experience where the content cascades down from the topmost slot on the page, allowing readers to interact with the ad at various touch points whilst the sidewinder format unfolds twice from a DMPU in the style of a tri-fold leaflet. Hence, Starcom feels that through a Cascade sort of format advertisement can be given in better way and due to this reason advertisement was given through Newspaper.

REFERENCES
Online
Carter., D., 2018. [Online]. The Guardian designs with new logo and font. Available through:< https://www.creativebloq.com/news/the-guardian-launches-redesign-with-bespoke-type>.
Double page spread., 2020. [Online]. Available through:< https://www.allbusiness.com/barrons_dictionary/dictionary-double-page-spread-4966251-1.html>.
Samsung Galaxy fold 5G., 2020. [Online]. Available through :< https://advertising.theguardian.com/advertising/case-studies/samsung-galaxy-fold-5g>.

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