Operational management and service excellence

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Part A
A business operation in different organisation is common that includes conversion of raw materials in fixed products. Current task is based on comparing operations of Starbucks and Greggs with application of different analytical approaches. Task gives effective analytical comparison of Four Vs, performance objective and design.
(1) Four Vs analysis
The operations of the business are dependent on effective use of inputs such as raw material, knowledge, capital, machinery, etc to deliver finished products to the consumer. The four Vs are used in the operational management of the business that includes volume, variety, variation and Visibility (SLACK et.al. 2016). Organisation have common aspects of operations for meeting consumer needs but different on the below dimensions. The below is the diagram of Four Vs that helps in comparing operations of two business in the next section.
Volume Dimension: The volume of the business operations is the key for organising the business. It is also concerned with effectiveness of operations in terms of repeatability and systematic performance of task. In simple terms, it is the amount of good or service produced by the business (Seuring and Gold, 2012).
Variety Dimension: The variety dimension is defined as process of business to offer different varieties to the customers. It is also referred as the amount of service and flexibility a business offers to the customers.
Variation Dimension: This dimension is the actual time taken by the business to produce good and actual delivery to the consumers. The faster the product or service is available in the market; it would be faster consumed by the customers (Rothaermel, 2017). It requires business to take appropriate decisions in terms of pricing policy and minimising the cost of customers.
Visibility Dimension: This refers to ability of the customers to see and track their experience within the overall process of operations. This generally includes the online applications through which customers are able to track their products (SLACK et.al. 2016). The skills of staff and the overall production system greatly affect the customer experience.


6. Conclusions
From the overall part it can be concluded that Starbucks is currently on the leading position but some of the challenges can be managed with effective planning and alternative actions. The report explores the supply chain of Starbucks and its effectiveness for the growth of business. It can be assessed that challenges of the Supply chain can be overcome with appropriate planning. Thus, it can be recommended Starbucks to focus more over the technological platform that would meet the convenience of the customers.
The report overall helps to find that managing supply chain is one of the important aspects for business to sustain for long term and maintain the competitive advantage in the market. Overall, observing the supply chain of Starbucks, it can be one of the lessons for other businesses to use the same style of supply chain for business. Starbucks by maintaining direct relationships with farmers have optimised the cost of production that is one of the primary success for business and its future.

References
Books and Journals
Ageron, B., Gunasekaran, A. and Spalanzani, A., 2012. Sustainable supply management: An empirical study. International journal of production economics, 140(1), pp.168-182.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Estampe, D., Lamouri, S., Paris, J.L. and Brahim-Djelloul, S., 2013. A framework for analysing supply chain performance evaluation models. International Journal of Production Economics, 142(2), pp.247-258.
Goffnett, S.P., Cook, R.L., Williams, Z. and Gibson, B.J., 2012. Understanding satisfaction with supply chain management careers: an exploratory study. The International Journal of Logistics Management, 23(1), pp.135-158.
Hutt, R.W., 2016. Reputation on the line: the Starbucks cases. Journal of Business Strategy, 37(1), pp.19-26.
Ivanov, D., Tsipoulanidis, A. and Schönberger, J., 2017. Global supply chain and operations management. A Decision-Oriented Introduction to the Creation of Value.
Johnsen, T.E., Howard, M. and Miemczyk, J., 2018. Purchasing and supply chain management: A sustainability perspective. Routledge.
Koehn, N.F., McNamara, K., Khan, N.N. and Legris, E., 2014. Starbucks coffee company: Transformation and renewal.
Rothaermel, F.T., 2017. Strategic management. New York, NY: McGraw-Hill Education.
Rothaermel, F.T., 2017. Strategic management. New York, NY: McGraw-Hill Education.
Schultz, H., 2012. Pour your heart into it: How Starbucks built a company one cup at a time. Hachette UK.

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