Knowledge Management Information Systems

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INTRODUCTION
Ocado is the firm operating in the UK online retail segment of the retail industry. In the present report, Ocado corporate objective, aim, business overview and organization structure is explained in detail. SWOT and business environment analysis is also done in the report. Varied sort of knowledge management information systems are discussed and best one is identified. Moreover, implementation issues are discussed in detail in the report (Prajogo, 2016). At end of the report, conclusion section is prepared in the report.
Objective, overview and structure of the company
Corporate objectives of the Ocado
The main aim of Ocado is to change the way world shops. The firm intends to create a shopping experience which is easy and efficient in its own. In this regard, the main objective is to improve its technology base so that more and more efficient business operations can be made (Our strategic objectives driving growth., 2020). A firm currently is using machine learning based fraud detection technology in its business. It is using automated warehouses and robots. Still firm needs to do more on this front. Aim of the Ocado is to be leader in online retail segment and maximize revenue as well as profit in the business. Objectives of the Ocado are given below.
• To receive average order of 2, 30,000 per week.
• To achieve average order size of £108.10.
• To develop customers base of 5, 80,000.
• 50,000 SKU count.
• To curtail cost in the business by 10%.
Business overview
Ocado is the British online supermarket and company did not have stores in the UK. It is present only on an online platform. Ocado is operating in the retail sector or retail industry. Ocado is the one of the leading online retail company in the UK. Apart from this, other companies operating in this industry are Asda, gusto, River flood, Sainsbury, Tesco etc. Ocado mainly deals in grocery products. It is headquartered in the Hatfield, England, UK The company is listed on the LSE (Hansen, and et.al., 2018). Firm mainly deal in grocery related products. It sold groceries under its own brand name. The firm also has a joint venture with the M&S under which, along with its own brand name it will also sell M&S products. The firm consistently is doing automation of its business operations to lower down the cost of the business. It is using robotics, algorithms and optimization to streamline business operations. To achieve the aims and objective Ocado is planning to expand its product line and under this it joins hands with the M&S and will sell mentioned company products under its own stores. Moreover, business firm is also contacting multiple companies so that more products can be offered to the customers under single roof (Hvolby, and Steger-Jensen, 2015). This will assist firms to achieve its target in the determined time period.

CONCLUSION
On the basis of the above discussion, it is concluded that there is significant importance of knowledge management information system for the firm. This is because it assists firm to keep track of cost and identify new ways to control cost and test their effectiveness. By using BI system marketing can be done in the proper manner and performance marketing campaign can be tracked in a proper manner. Thus, using BI Ocado can increase ROI on its marketing efforts and it can also control cost in its business.
REFERENCES
Books and Journals
Aasheim, C. L., Li, L.. and Williams, S. 2019. Knowledge and skill requirements for entry-level information technology workers: A comparison of industry and academia. Journal of information systems education. 20(3). 10.
Ajagbe, A. M. and et.al., 2016. Business strategy as a contributor to organizational performance. International Journal of Advanced Academic Research. 2(3). 1-19.
Bilgihan, A. and et.al., 2016. Consumer perception of knowledge-sharing in travel-related online social networks. Tourism Management. 52. 287-296.
Bilgihan, A. and et.al., 2016. Consumer perception of knowledge-sharing in travel-related online social networks. Tourism Management. 52. 287-296.
Cherunilam, F. 2016. Business environment. Himalaya Publishing House.
Chi, T. 2015. Business contingency, strategy formation, and firm performance: An empirical study of Chinese apparel SMEs. Administrative Sciences. 5(2). 27-45.
Dalkir, K. 2017. Knowledge management in theory and practice. MIT press.
Del Chiappa, G.. and Baggio, R. 2015. Knowledge transfer in smart tourism destinations: Analyzing the effects of a network structure. Journal of Destination Marketing & Management. 4(3). 145-150.
Dhamdhere, S. N. 2015. Importance of knowledge management in the higher educational institutes. Turkish Online Journal of Distance Education. 16(1). 162-183.

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